ANO DPO OZ

The program is aimed at:

– familiarization with the real history and philosophy of the Orthodox, Muslim, Buddhist, Jewish cultures, the foundations of world religious cultures, spiritual life and secular ethics;

– mastering the arsenal for the development of moral norms and values for a dignified life for the individual, family, and society;

– the formation of knowledge, concepts and ideas about spiritual culture and morality, value-semantic ideological foundations that ensure a holistic perception of national history and culture when studying humanitarian subjects;

– development of intercultural interactions in a multi-ethnic and multi-confessional environment based on mutual respect and dialogue in the name of public peace and harmony.

Target – a conscious and purposeful improvement of a person’s quality of life in all or in key aspects; creation of a holistic, balanced and happy lifestyle, where a person feels satisfied, fulfilled and full of energy

PROGRAM
is designed to improve the competence of specialists in various industries and is aimed at creatively thinking, ambitious people who have a desire to master the marketing technologies of creating and promoting personal brands, competitive brands in the interests of a wide range of government, commercial and non-profit organizations.

AIMED AT:
– updating knowledge about modern trends in branding;

– deepening understanding of the psychology of consumers and target audiences;

– development of brand platform creation skills: learn to formulate the mission, vision and values of a brand, develop brand positioning and define the brand voice;

– improving skills in developing a brand’s visual identity: deepen knowledge of design principles, typography and color theory, and learn how to create logos, corporate styles and other elements of visual identity that correspond to brand values and attract the target audience;

– mastering modern digital branding tools: learn how to use social networks, content marketing, search engine optimization (SEO), email marketing and other digital channels to promote the brand and interact with the target audience;

– development of brand reputation management skills: learn to monitor a brand’s online reputation, respond to negative reviews and comments, create a positive brand image and manage crisis situations;

– deepening knowledge of the legal aspects of branding: study the legislation on trademarks, copyright and intellectual property protection, as well as learn how to register trademarks and protect the brand from counterfeiting and illegal use.